by Marketing Team | Jul 10, 2024 | Uncategorized
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In the dynamic arena of fashion, the integration of artificial intelligence (AI) is proving to be a revolutionary force. Specifically, generative AI has emerged as a game-changer, with its capacity to autonomously generate original content spanning images, text, and complex designs. This capability extends significantly beyond traditional AI applications which typically process and respond to data within predefined parameters.
Generative AI however refers to algorithms that can create content independently, without direct human input.
In the fashion industry, these tools are used to design clothing, generate promotional materials, and analyze trends. Fashion giants like Shein have leveraged AI to dissect and anticipate fashion trends, significantly reducing costs and speeding up production cycles. Yet, this efficiency comes with IP concerns, particularly regarding the originality and ownership of AI-generated creations.
For example, some fashion brands are exploring the use of AI to maintain a designer’s unique style posthumously. Maison Meta has developed AI applications that encapsulate and reproduce the design ethos of veteran designers, ensuring brand continuity. This raises another pertinent question: who holds the IP rights to designs produced by AI under the guidance of a deceased designer’s style?
Therefore, to what extent does the integration of artificial intelligence in fashion design challenge existing intellectual property legal frameworks and present new dilemmas for international legislation?
Intellectual Property Challenges
The core legal challenge posed by generative AI revolves around copyright infringement and the originality of AI-created designs. Traditional IP law predicates copyright on human authorship and creativity, concepts that are unsettled by AI’s capability to “learn” from vast datasets of existing designs. For instance, if an AI system designs a new piece of clothing based on styles it has been trained on, does this constitute an unauthorized use of the original designs?
Recent cases, such as the dispute between Getty Images and Stability AI, highlight these issues. Courts are currently grappling with whether AI’s use of copyrighted images for training constitutes infringement. Furthermore, as generative AI can produce designs that mirror historic trends or mimic renowned designers without direct copying, the industry must consider whether current laws adequately cover such indirect derivations.
Regulatory and Ethical Considerations
As governments and regulatory bodies try to keep pace with technological advancements, they face the dual challenge of fostering innovation while protecting IP rights.
The UK government, for example, has considered exemptions under copyright law for AI learning processes. These ongoing legislative adaptations are crucial in creating a balanced approach that recognizes both the rights of human creators and the potential of AI.
The European Union (EU) has also taken significant steps to address the challenges posed by the increasing use of artificial intelligence (AI) for data mining, particularly in fields like fashion where large datasets are often used to train AI models. The EU’s approach includes specific exemptions under copyright laws that facilitate data mining for scientific research and innovation while attempting to balance the interests of copyright holders.
Looking Forward: AI and IP Law
As AI continues to permeate the fashion industry, stakeholders must engage in sustained dialogue to address these complex IP issues. Collaboration between tech developers, legal experts, and policymakers will be essential in crafting laws that accommodate the unique challenges posed by AI.
In conclusion, while AI presents significant opportunities for innovation in fashion, it also necessitates a reevaluation of IP frameworks to ensure they remain relevant in this digital age. For companies navigating these intricate waters, specialized guidance is indispensable.
Dreyfus, with its expertise in intellectual property law, stands ready to assist businesses and designers in adapting to these new challenges, ensuring that their innovations are protected while embracing the potential of artificial intelligence.
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by Marketing Team | Jul 4, 2024 | Uncategorized
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The integration of artificial intelligence (AI) into the cultural sectors represents a major revolution, profoundly affecting cultural creation, production and consumption. Based largely on the use of large bodies of data and advanced algorithms, AI is being deployed through a variety of applications, whether they emanate from renowned research centres, major companies or innovative start-ups. Each application, depending on its objective, employs specific techniques and types of data. However, behind the generic term ‘data’ lie very diverse realities, each governed by legal frameworks that can vary significantly – notably personal data, public data and data relating to works.
The use of AI in the cultural field therefore raises complex legal issues, particularly in terms of copyright. For example, when a work is announced as being created by AI, the question immediately arises as to whether it qualifies as a work of the mind and is therefore potentially protected by copyright. Who, then, is considered to be the author? Is it the AI itself, its programmer, or the entity using the technology? In addition, the way in which AI learns and creates from existing works may require rethinking access to this data from a legal perspective, while taking into account the implications for rights holders.
This complexity is exacerbated by the use of metadata and usage data in AI, which, although crucial for predictions and recommendations within cultural industries, are not always clearly governed by intellectual property provisions. This poses major challenges in terms of data circulation and sharing, which influence not only professional practices but also economic and creative balances within the cultural industries.
Thus, by adopting a European perspective, it is imperative to consider regulatory solutions that take account of specific cultural characteristics and economic needs, while protecting the interests of creators and consumers in a constantly changing digital environment.
On 27 January 2020, the Conseil Supérieur de la Propriété Littéraire et Artistique (CSPLA) presented its report on the legal and economic challenges of artificial intelligence (AI) in the cultural sectors. The report, chaired by Professors Alexandra Bensamoun and Joëlle Farchy, provides a detailed overview of the challenges posed by AI in the cultural field, while taking into account a European perspective.
The report is divided into four main sections:
- The use of AI in the cultural sector at different stages of the value chain
- The status of cultural products generated by “creative” AI
- The regime for works enabling the production of cultural creations by AI
- Improving data sharing to meet the challenges of AI development
The use of AI in the cultural sector
The report explores the many applications of AI throughout the cultural value chain.
In addition to work-related data, other categories such as usage data and metadata are also used in the cultural industries, playing a crucial role throughout the value chain in creation, production and consumption.
In the cultural industries, AI uses a rich typology of data to improve various tasks. For example, AI is already being used on a massive scale to recommend content to Internet users, thereby optimising cultural consumption.
However, this use is giving rise to debate, particularly about the creation of “filter bubbles” that could limit users’ exposure to a diversity of content. According to the CNIL, this is a phenomenon that occurs when an algorithm is set to propose only results that correspond to a user’s known tastes, so it will never go beyond known categories.
Moreover, AI applications are not limited to content recommendation. They also play a crucial role in cultural production, providing a detailed analysis of market trends and helping to make investment decisions. This enables producers to base their decisions on objective data rather than human intuition.
In this way, these technologies not only reproduce existing approaches but also make it possible to discover unexpected relationships between data, improve the personalisation of cultural experiences and push back the boundaries of artistic creation. However, their integration raises important questions about data protection, intellectual property and ethics, requiring increased regulatory and legal attention to balance innovation with respect for existing rights in the cultural sector.
The legal status of AI-generated cultural products
The intersection between artificial intelligence (AI) and copyright raises complex and fascinating questions. At a time when AIs are increasingly capable of generating autonomous creations, the question of their legal status is becoming pressing. The traditional designation of a human author is becoming more complicated with works potentially created without direct human intervention, which calls into question copyright, which is intrinsically linked to human creation.
On the one hand, AI can be seen as a tool at the service of human creativity, facilitating the creation of cultural works. However, when human intervention becomes marginal, the question of whether these AI-generated works can be protected by copyright arises acutely. The distinction between AI-assisted creation and autonomous creation is blurred and difficult to draw. Historically, copyright only applies to works where a personal human imprint is discernible.
Current debates focus on the possibility of adapting copyright law to incorporate these new forms of creation or developing a specific legal regime that would recognise the particularities of AI.
Alternative solutions being considered include the creation of a special copyright or a sui generis right, enabling these works to be protected without necessarily qualifying them as traditional human creations.
Some voices suggest that AI-generated works should not be protected by private rights, arguing that this could stifle innovation. The report analyses the implications of this approach for the market and for traditional creators.
In other words, the relationship between AI and copyright requires careful consideration to balance the interests of human creators, incentives for innovation, and cultural and economic rights in the digital society.
The regime of works feeding creative AI
Deep learning is based on the extensive use of data, often extracted from works protected by copyright. This use raises the question of whether the breakdown and analysis of these works by artificial intelligences constitute an exploitation subject to copyright. European Directive 2019/790 introduces an exception for data mining that facilitates the use of AI while allowing rights holders to reserve their works against such exploitation. This legal framework attempts to strike a balance between technological innovation and copyright protection, but raises questions about the effective management of reproduction rights.
The report by the Conseil Supérieur de la Propriété Littéraire et Artistique (CSPLA) addresses these issues in detail and proposes potential solutions for balancing the needs of technological innovation and the protection of authors’ rights, in particular collective licensing mechanisms.
These licences allow a collective management organisation to authorise the use of works that it does not necessarily represent directly, provided that the organisation is deemed to represent the interests of the rights holders concerned. However, rightsholders retain the right to withdraw their works from the collective licence scheme at any time.
While these licences make it possible to considerably simplify the process of acquiring the rights needed to use large quantities of works, by avoiding the need to negotiate rights with each owner individually, they also enable collective rights management that ensures that authors receive compensation for the use of their works.
However, beyond the complexity of their implementation, the scope of extended collective licences may be limited by issues of territoriality, which may reduce their effectiveness in a globalised context such as that of the Internet. What’s more, such an option would probably ultimately force rightsholders who are definitively opposed to TDM to opt out twice (to escape TDM and to extract themselves from collective management).
Improved data sharing for the development of AI
Artificial intelligence is seen as a lever of power in the future digital economy, its ability to process vast quantities of data being crucial to its development. Managing access to data, especially when it is linked to works protected by intellectual property, raises important questions about the compatibility between the expansion of AI-based business models and respect for intellectual property rights.
In the cultural sector, the sharing of data, which is not always directly linked to intellectual property, nevertheless remains essential. Regulation, such as EU Regulation 2018/1807 on the free flow of non-personal data, as well as various European initiatives, encourage this sharing and aim to balance access to data between the various players.
As for the future of data sharing in the cultural sector, several approaches are being considered, including cooperative initiatives for shared data management, contractual arrangements between companies, and regulations that facilitate access to essential data, to encourage transparency and innovation while respecting the rights of creators and the privacy of users.
Conclusion
The CSPLA report highlights the challenges and opportunities that artificial intelligence brings to the cultural sector. It highlights the importance of appropriate regulation to encourage innovation while protecting creators’ rights. Legal professionals have a key role to play in accompanying these transformations and ensuring a balance between technological development and respect for intellectual rights.
Dreyfus can offer expertise on Copyright and AI matters
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by Marketing Team | Jun 25, 2024 | Uncategorized
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In 2014, the famous singer Robyn Rihanna Fenty joined the clothing brand Puma as a creative director and ambassador, initiating a successful collaboration. A year later, in September 2015, this collaboration resulted in the launch of the first “Fenty x Puma” collection, featuring the iconic “Creeper” model (Fenty Creeper). However, the disclosure of this new model before its registration application compromised its full protection, leading to a legal saga.
On March 6, 2024, the Court of Justice of the European Union (CJEU) delivered a significant ruling in case T-647/22, opposing Puma SE and the European Union Intellectual Property Office (EUIPO). The decision clarified the issues related to the protection criteria for Community designs, as well as the grounds for invalidity, directly impacting the intellectual property protection strategies of companies.
Background of the Case
In this case, Puma SE, the renowned clothing brand, contested an EUIPO decision invalidating a Community design representing a shoe, which Puma had filed on July 26, 2016.
On July 22, 2019, a third-party Dutch company, initiated invalidity proceedings against this Community design, citing its prior disclosure by Puma, particularly through social media publications.
In this case, the Dutch company argued that the contested design lacked individual character because it had been disclosed by Puma more than twelve months before the registration application, thus exceeding the grace period granted for the protection of the design.
To support its claim, the applicant presented various photographs from Rihanna’s Instagram account dated December 16 and 17, 2014, which announced her partnership with Puma, as well as online press articles displaying images of the shoe model shortly after her appointment as the brand’s creative director. However, Puma only filed the design registration application for its shoe model on July 26, 2016, which was seven months after the end of the stipulated grace period.
By a decision dated March 19, 2021, the invalidity division upheld the Dutch company’s request to declare the Community design’s protection invalid. Puma then appealed this decision on April 21, 2021.
Fundamental protection conditions for a design
The granting of protection for a design is subject to certain substantive conditions, such as its novelty, individual character, and conformity with public order and morality. As mentioned previously, the novelty of a design implies that no identical design has been disclosed beforehand. A design is considered disclosed if it has been made public through publication, exhibition, commercial use, or any other means before the filing date of the registration application.
However, the creator of a design benefits from a 12-month grace period preceding the registration application, during which any disclosure will not hinder the criteria of novelty and individual character.
In addition to the grace period exception: if the disclosure could not have been reasonably known to the specialized circles operating within the European Union, it will not be considered. This rule aims to protect the interests of creators who might, unintentionally or inadvertently, make their creations public before registration.
Analysis by the Court of Justice of the European Union
The Court confirmed that the design had been made public before Puma’s registration application. The judges concluded that the images were sufficiently clear and detailed to identify the distinctive features of the design, such as the linear patterns along the upper and the decorative elements outlining the shoe’s structure. They also determined that the quality of the images allowed these details to be clearly revealed from different angles.
Thus, the photographs provided by the Dutch company demonstrated that all the design’s features were identifiable to the naked eye or when enlarging the images, with sufficient quality to prove prior disclosure before the twelve-month grace period stipulated by European regulations
Furthermore, no evidence of image modification or alteration was identified, thereby reinforcing their reliability as evidence. The Court also emphasized that Rihanna’s notoriety and her partnership with Puma ensured wide accessibility of these disclosures, making them likely to be known to specialized circles, as evidenced by the large number of “likes” and shares of the singer’s posts.
Key Implications of the EU Court’s Decision on Community Design Disclosure
This case highlights the necessity for design holders to pay close attention to the disclosure of their creations before registration, imposing significant requirements on them:
- Strict management of disclosures: it is imperative for companies to carefully manage any public disclosure of their designs before filing a registration application. This ensures that the designs retain their novelty and individual character required for protection.
- Promote confidentiality agreements: establish confidentiality agreements with employees and external parties involved in the project to prevent any disclosure of the design.
- Date the creation of the design: ensure that the creation date of the design is documented to be able to claim priority.
- Strengthen evidence: in the event of a dispute, evidence of disclosure must be clear and persuasive, not only to support the validity of a design but also, potentially, to prove its invalidity.
Conclusion
This ruling by the Court of Justice of the European Union underscores the strict application of rules governing the disclosure of Community designs. The Court emphasizes that any careless disclosure prior to filing can jeopardize the protection of these designs by depriving them of the novelty and individual character necessary for their protection. This precise and crucial decision reinforces the legal protection of designs, highlighting the need for strict control over disclosures before filing, and reminding rights holders of their responsibility to ensure that all disclosures comply with the deadlines prescribed by European regulations.
Dreyfus Lawfirm offers specialized expertise in the field of Community designs, providing strategic advice and opinions to secure your creations and ensure their protection against third-party claims, thus guaranteeing an effective defence of your intellectual property rights.
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by sacha.tuillier@dreyfus.fr | Jun 25, 2024 | Uncategorized
Image generated by DALL E 3 Microsoft Version
In 2014, the famous singer Robyn Rihanna Fenty joined the clothing brand Puma as a creative director and ambassador, initiating a successful collaboration. A year later, in September 2015, this collaboration resulted in the launch of the first “Fenty x Puma” collection, featuring the iconic “Creeper” model (Fenty Creeper). However, the disclosure of this new model before its registration application compromised its full protection, leading to a legal saga.
On March 6, 2024, the Court of Justice of the European Union (CJEU) delivered a significant ruling in case T-647/22, opposing Puma SE and the European Union Intellectual Property Office (EUIPO). The decision clarified the issues related to the protection criteria for Community designs, as well as the grounds for invalidity, directly impacting the intellectual property protection strategies of companies.
Background of the Case
In this case, Puma SE, the renowned clothing brand, contested an EUIPO decision invalidating a Community design representing a shoe, which Puma had filed on July 26, 2016.
On July 22, 2019, a third-party Dutch company, initiated invalidity proceedings against this Community design, citing its prior disclosure by Puma, particularly through social media publications.
In this case, the Dutch company argued that the contested design lacked individual character because it had been disclosed by Puma more than twelve months before the registration application, thus exceeding the grace period granted for the protection of the design.
To support its claim, the applicant presented various photographs from Rihanna’s Instagram account dated December 16 and 17, 2014, which announced her partnership with Puma, as well as online press articles displaying images of the shoe model shortly after her appointment as the brand’s creative director. However, Puma only filed the design registration application for its shoe model on July 26, 2016, which was seven months after the end of the stipulated grace period.
By a decision dated March 19, 2021, the invalidity division upheld the Dutch company’s request to declare the Community design’s protection invalid. Puma then appealed this decision on April 21, 2021.
Fundamental protection conditions for a design
The granting of protection for a design is subject to certain substantive conditions, such as its novelty, individual character, and conformity with public order and morality. As mentioned previously, the novelty of a design implies that no identical design has been disclosed beforehand. A design is considered disclosed if it has been made public through publication, exhibition, commercial use, or any other means before the filing date of the registration application.
However, the creator of a design benefits from a 12-month grace period preceding the registration application, during which any disclosure will not hinder the criteria of novelty and individual character.
In addition to the grace period exception: if the disclosure could not have been reasonably known to the specialized circles operating within the European Union, it will not be considered. This rule aims to protect the interests of creators who might, unintentionally or inadvertently, make their creations public before registration.
Analysis by the Court of Justice of the European Union
The Court confirmed that the design had been made public before Puma’s registration application. The judges concluded that the images were sufficiently clear and detailed to identify the distinctive features of the design, such as the linear patterns along the upper and the decorative elements outlining the shoe’s structure. They also determined that the quality of the images allowed these details to be clearly revealed from different angles.
Thus, the photographs provided by the Dutch company demonstrated that all the design’s features were identifiable to the naked eye or when enlarging the images, with sufficient quality to prove prior disclosure before the twelve-month grace period stipulated by European regulations
Furthermore, no evidence of image modification or alteration was identified, thereby reinforcing their reliability as evidence. The Court also emphasized that Rihanna’s notoriety and her partnership with Puma ensured wide accessibility of these disclosures, making them likely to be known to specialized circles, as evidenced by the large number of “likes” and shares of the singer’s posts.
Key Implications of the EU Court’s Decision on Community Design Disclosure
This case highlights the necessity for design holders to pay close attention to the disclosure of their creations before registration, imposing significant requirements on them:
- Strict management of disclosures: it is imperative for companies to carefully manage any public disclosure of their designs before filing a registration application. This ensures that the designs retain their novelty and individual character required for protection.
- Promote confidentiality agreements: establish confidentiality agreements with employees and external parties involved in the project to prevent any disclosure of the design.
- Date the creation of the design: ensure that the creation date of the design is documented to be able to claim priority.
- Strengthen evidence: in the event of a dispute, evidence of disclosure must be clear and persuasive, not only to support the validity of a design but also, potentially, to prove its invalidity.
Conclusion
This ruling by the Court of Justice of the European Union underscores the strict application of rules governing the disclosure of Community designs. The Court emphasizes that any careless disclosure prior to filing can jeopardize the protection of these designs by depriving them of the novelty and individual character necessary for their protection. This precise and crucial decision reinforces the legal protection of designs, highlighting the need for strict control over disclosures before filing, and reminding rights holders of their responsibility to ensure that all disclosures comply with the deadlines prescribed by European regulations.
Dreyfus Lawfirm offers specialized expertise in the field of Community designs, providing strategic advice and opinions to secure your creations and ensure their protection against third-party claims, thus guaranteeing an effective defence of your intellectual property rights.
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by Marketing Team | May 30, 2024 | Uncategorized
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In today’s digital era, the integrity and defense of your trademark online are crucial to business success. As the internet continues to evolve, so do the threats to your trademark’s reputation. This article delves into advanced strategies for online brand reinforcement, focusing on cybersecurity measures, the role of blockchain, and domain names .
The Importance of Cybersecurity for Trademark Protection
Understanding the Threat Landscape
The digital landscape is fraught with threats such as counterfeiting, phishing, and cybersquatting. These malicious activities can significantly damage a trademark’sreputation and financial standing. Implementing robust cybersecurity measures is no longer optional but a necessity for any trademark operating online.
Implementing Robust Cybersecurity Measures
At the core of trademark protection is the deployment of advanced monitoring tools. Solutions like Dreyfus IPweb® provide continuous surveillance of your trademark’s across various platforms, detecting any unauthorized usage or potential infringements. This proactive approach ensures that threats are identified and mitigated before they can cause substantial harm.
The Role of Blockchain in Trademark Protection
Enhancing Transparency and Security
Blockchain technology offers a transformative approach to trademark protection by providing unparalleled transparency and security. Each transaction or change is recorded on an immutable ledger, making it nearly impossible for unauthorized alterations or counterfeit products to go undetected.
Applications of Blockchain in Trademark Enforcement
Trademarks can leverage blockchain for various purposes, such as verifying the authenticity of products, tracking the origin and journey of goods, and securing intellectual property rights. Domain extensions using blockchain technology, like .eth and .crypto, offer an additional layer of security, preventing unauthorized access and enhancing trust with consumers.
Strategies for Domain Names
Developing a Comprehensive Domain Strategy
A strategic approach to domain names is vital for trademark protection. This includes prioritizing research among all extensions (gTLDs, ccTLDs, and blockchain extensions), identifying strategic names, and ensuring consistency between trademarks and domain names.
Implementing Domain Monitoring and Defense
Effective domain names actions involve continuous monitoring to detect and address any unauthorized domain registrations. Utilizing tools for surveillance such as Dreyfus IPweb®, trademarks can swiftly react to potential threats, including cybersquatting and unauthorized use of similar domain names. Legal actions such as UDRP and URS procedures are essential tools in resolving disputes and reclaiming infringing domains.
Impact of Regulatory Compliance on Trademark Protection
Navigating Regulatory Landscapes
Regulatory compliance is a cornerstone of effective brand protection. Understanding and adhering to regulations like the European directive “Network and Information Security” (NIS 2) ensures that trademarks maintain high standards of security, particularly in online presences.
Proactive Legal Measures
Engaging in proactive legal measures, such as trademark audits and opposition filings, further strengthens brand protection. Regular audits provide a comprehensive view of a trademark’s portfolio, identifying potential risks and opportunities for enhancement. Opposition filings help prevent the registration of similar or identical trademarks by third parties, safeguarding the brand’s distinctiveness and market position.
Conclusion
In the dynamic digital landscape, reinforcing your trademark online requires a multifaceted approach. By integrating robust cybersecurity measures, leveraging blockchain technology, implementing strategic domain name actions, and ensuring regulatory compliance, brands can effectively protect and enhance their digital presence. Staying vigilant and proactive is key to maintaining a strong and reputable trademark in the ever-evolving online environment.
by Marketing Team | May 14, 2024 | Uncategorized
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Nathalie Dreyfus, founder of Dreyfus in Paris attended the “Marketing and Brand Owner Awareness” session at ICANN’s Contracted Parties Summit which took place in Paris from May 6 to 9. This summit focuses solely on the mutual concerns and interests of the contracting parties, namely registry operators and registrars. One of the main subject was the DNS abuse but not only.
One session highlighted the importance of increasing brand owner awareness to ensure the success of the next round of new gTLDs.
The new gTLD program is an ICANN initiative to expand the generic top-level domain system. It aims to enable the creation of new gTLDs to increase the choices available to the public, but also to encourage innovation in domain names and improve the user experience.
What is a gTLD?
A top-level domain corresponds to the suffix at the end of a website address, for example, <.com> or <.net>.
The first launch of new generic TLDs was launched in April 2012. With ever-changing market conditions and other relevant factors, this new program remains a challenge for brand owners, who need to think carefully about which relevant domain names to register in their current portfolio management strategy.
Lessons learned from the first gTLD cycle
In the first round of new gTLDs, 1,930 applications were submitted, mainly from North America and Europe. However, only a small proportion of these applications came from South America, Africa and the Asia-Pacific region, highlighting a geographical imbalance in participation.
Of these applications, 1,200 completed the process, but only 633 completed the Sunrise period – around a third. This period was designed to allow trademark owners to register their names before the gTLD was opened to the public. The low figures testify to the limited adoption of gTLDs by brands.
Use and challenges of trademark gTLDs
Many trademark gTLDs have been used for defensive purposes, often to prevent third parties from registering similar names. Some gTLDs have been abandoned following mergers, acquisitions or the disappearance of trademarks.
Nevertheless, brand gTLDs often remain underutilized, mainly due to high costs, lack of technical expertise, and concerns about managing and securing domain names.
Main challenges identified
The first edition of the gTLD program had several shortcomings, in particular the lack of applications from underserved regions.
High costs discourage brand adoption of gTLDs and not only in underserved regions.
Strategies for improving the next gTLD cycle
One of the main challenges of the first gTLD cycle was the lack of a tool to measure the program’s success. Stakeholders suggested a change of perspective. This new approach would make it possible to include more stakeholders and develop a coherent framework for measuring the success of the next cycle.
For the next cycle to be a success, it is essential to respond to the interests of customers by focusing on the real utility of gTLDs. This means moving beyond the idea of defensive registrations and focusing on concrete use cases.
Suggestions for brand owners
We recommend to start To diversify engagement, we recommend stepping up outreach efforts in underserved regions. Establishing a comprehensive communications plan would also be a good strategy for the next cycle.
In addition, as fees are high, it would make sense to significantly reduce or subsidize registration fees for underserved regions. But also provide free legal support through pro bono services.
Conclusion
This underlines the importance of awareness and innovation for the next gTLD cycle. Many TLDs applicants struggle to identify the value of a new gTLD. That’s why we recommend to get started as soon as possible to discover the range of uses for a brand top-level domains and prioritize the most valuable opportunities for achieving the brand objective.
Dreyfus & associés partner with an international network of Intellectual Property attorneys
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